Staying tanned in winter can be a challenge: the sun is weaker and the colder weather means we're less likely to spend time outdoors. Even so, there are several ways to keep a sun-kissed skin tone all year round, even in winter.

One of the most effective ways to keep a tanned look in winter is with bronzers. Bronzers are products containing titanium dioxide or zinc oxide, which reflect light to give the skin a tanned appearance. They come as creams, powders or liquids and can be applied to the body or face for a natural-looking tan.

Another product we recommend for a winter tan is self-tanning cream. These creams contain an ingredient called dihydroxyacetone (DHA), which reacts with the skin to give it a temporary tan. It's important to follow the manufacturer's instructions and apply a thin layer to avoid streaks. You'll find them in several formats, such as wipes, mousse or drops.

As well as bronzers and self-tanning creams, taking vitamin D supplements is also recommended, as this vitamin helps stimulate melanin production in the skin, which in turn helps maintain a tan.

Another way to keep a tan in winter is exposure to artificial light, such as sunbeds. However, bear in mind that too much sunbed use can be harmful to your health and increase the risk of skin cancer.

As well as the products above, it's important to follow a skincare routine to keep your skin healthy and radiant. That means using a moisturiser with SPF every day, exfoliating regularly to remove dead skin cells and drinking enough water to keep your skin hydrated.

In short, staying tanned in winter can be a challenge, but there are several ways to keep a sun-kissed glow all year round. Bronzers, self-tanning creams, vitamin D supplements and artificial light are some of the options. However, it's important to check the ingredients of each product so they don't damage your skin, not to overdo it, and to follow a specialist's advice.